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Exam 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangibleresources

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Question 31

Multiple Choice

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Today,the loyalty of a knowledge worker to his or her employing firm has __________ compared to his or her loyalty to his or her profession and colleagues.

A) increased
B) remained the same
C) decreased
D) no correlation when

E) A) and B)
F) B) and C)

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Question 32

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In social network analysis,groups can become too insular and fail to share what they have learned with people outside the group.This is a result of __________.

A) bridging relationships
B) intellect
C) closure
D) diverse knowledge

E) A) and D)
F) B) and C)

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Question 33

Multiple Choice

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New knowledge involves the continual interaction between __________ and __________ knowledge.

The difference between the market value and book value of a firm is its social capital.

Tacit knowledge __________________.

The use of e-mail can be distracting to employees.Some firms limit the time that employees spend using email.

The painters,Vincent van Gogh and Pablo Picasso,had different personalities that resulted in their relative wealth at the time of their death.Van Gogh died penniless; Picasso died with an estate valued at $750 million.Explain this result in terms of social network analysis.

Attracting and retaining human capital is a challenge for many firms today.Firms experiencing high turnover should __________.

Once a knowledge asset (e.g.,a software code)is developed and paid for,it can be used many times at very low cost as long as it does not have to be substantially modified each time.

Discuss the adage hire for attitude,train for skill.What are its implications for the attraction,training,and retention of top talent?

Dynamic capabilities include all of the following EXCEPT _________________.

ABC,Incorporated desires to have the most qualified people in every position throughout its organization.This is an example of a concern for _________.

Which of the following firms would you expect to have the highest ratio of market value to book value?

In the knowledge economy,if a large portion of company value is in intellectual and human assets,the difference between the market value and book value of the company should ___________ a company with mostly physical and financial assets.

The more reliance a firm has on intellectual capital,the closer its book value will be to its market value.

In bridging relationships in social networks,one member is central to the communication flows in a group.

Millennials value hard work and will rarely use vacation time.

Describe social capital.Where does it come from and how can a firm attempt to build it?

The importance of human capital has decreased in recent years.For this reason,many firms have placed greater attention on attracting talent,but not on developing or retaining it.

Changes in our economy have forced firms to be more concerned with protecting their ______.