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Exam 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

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Question 21

Multiple Choice

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Social capital has many potential benefits; however, according to the text, social capital

A) is always beneficial to a firm.
B) may or may not be beneficial to a firm.
C) usually restricts the productivity of employees.
D) always hurts firm performance.

E) B) and C)
F) A) and D)

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Question 22

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The network of relationships that individuals have throughout the organization is known as

A) human capital.
B) social capital.
C) intellectual capital.
D) tacit knowledge.

E) A) and B)
F) C) and D)

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Question 23

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Explicit knowledge is generally known to everyone in the firm and is not a critical concern of management.

Professionals frequently leave Microsoft en masse to form venture capital and technology start-ups, called Baby Bills, built around teams of software developers. This is an example of ____________ causing human capital mobility.

Mary Stinson was required to take over a project after the entire team left the company. She was able to reconstruct what the team had accomplished through reading emails exchanged by the members of the team. This is an example of

Technology can also enable much more sophisticated forms of communication in addition to knowledge sharing.

Technology can be used successfully to leverage human capital and knowledge within organizations as well as with customers and suppliers beyond their boundaries.

A recent study of over 300 companies explored how management teams can understand and capitalize on the formal and informal social networks of their employees. Six common types of managers who get stuck in three types of network traps were identified. Which of the following is not one of these network traps?

According to the resource-based view of the firm, competitive advantages are ______ for competitors to copy, if they are based on unique bundles of resources.

Which of the following reasons explains why painter Vincent van Gogh died penniless, while painter Pablo Picasso left a 740 million USD estate upon his death?

The more reliance a firm has on intellectual capital, the closer its book value will be to its market value.

IP is characterized by significant development costs and very high marginal costs. It may take a substantial investment to develop a software program, an idea, or a digital music tune.

Developing human capital is essential to maintaining a competitive advantage in the current knowledge economy. Efforts and initiatives to develop human capital should be directed

In bridging relationships in social networks, one member is central to the communication flows in a group.

Advantages of effective social networks for career success include all of the following except

Start-up ventures often are formed by mobile human capital talent.

Using an idea does not prevent others from simultaneously using it for their own benefit. Typically, this is impossible with __________ assets.

Effective leaders can choose a mix of three levers. When motivation is the problem, they can use the ___________ lever, wherein they craft compelling common goals, articulate a strong value of cross-company teamwork, and encourage collaboration in order to send strong signals to lift individual sights beyond their narrow interests toward a common goal.

The use of communication platforms such as the Cisco Integrated Workforce Experience (IWE) permits companies to push out information where it is needed.

Dynamic capabilities include ______ development, alliances, and acquisitions.