Question 1

When planning an instant message,the message should be planned according to the rules of oral conversation instead of written conversation.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true regarding email?

Accepted Answer

A)  It is secure.
B)  It is private.
C)  It is non-instantaneous.
D)  It is difficult to use for midsized messages.
E)  It is content specific.F) All of the above
G) B) and C)

Question 3

Describe three types of social networks and how they are used.

Accepted Answer

One type of network is a public,general-...

Question 4

Explain how a community Q&A site can have lasting and long-term implications for an organization.

Accepted Answer

Community Q&A sites,on which visitors an...

Question 5

Which of the following is a good use of instant messaging in the workplace?

Accepted Answer

A)  Presence awareness
B)  Customer service
C)  Security
D)  Crisis management
E)  Process monitoringF) B) and C)
G) C) and D)

Question 6

Which of the following is best for private,short to medium length messages?

Accepted Answer

A)  Microblogs
B)  Instant messaging
C)  Podcasts
D)  Wikis
E)  EmailsF) B) and D)
G) B) and E)

Question 7

A website where owners contribute most of the content is considered a user generated content site.

Accepted Answer

A) True 
 B)False

Question 8

Compare and discuss the completing step for podcasts and written communication.

Accepted Answer

One of the attractions of podcasting is ...

Question 9

Using blogs to explain how to use a product is an example of what?

Accepted Answer

A)  Word-of-mouth marketing
B)  Customer education
C)  Employee engagement
D)  Brainstorming
E)  Community buildingF) A) and B)
G) A) and D)

Question 10

Companies often have formal email policies that would include all of the following except what?

Accepted Answer

A)  Using email services for personal messages
B)  Sending confidential information
C)  Sending objectionable material
D)  Opening attachments
E)  Who can be copied on emailsF) D) and E)
G) A) and B)

Question 11

When writing email messages,which of the following best describes when the expectation of quality writing is higher than for personal email?

Accepted Answer

A)  The email is being sent to someone in a greater position of authority than the writer.
B)  The email is being sent outside of the organization.
C)  The email could be used as evidence in a lawsuit.
D)  The email could be used as a permanent record.
E)  Email messages on the job should always be of higher quality than personal email.F) B) and E)
G) A) and E)

Question 12

Which social media is best for mimicking conversation?

Accepted Answer

A)  Instant messaging
B)  Blogging
C)  Podcasts
D)  Content sharing sites
E)  WebsitesF) A) and B)
G) None of the above

Question 13

Which of the following should be consistent regardless of what social media tool is being utilized?

Accepted Answer

A)  Website address
B)  Graphics
C)  Content
D)  Appearance
E)  PersonalityF) A) and B)
G) D) and E)

Question 14

Which of the following is the least effective and efficient management of IM?

Accepted Answer

A)  Sending an email message instead of immediately answering an IM
B)  Being available to IM at all times while at work
C)  Not sending confidential information over an IM
D)  Not using IM to send personal messages while at work
E)  Not using IM for important but impromptu meetings if everyone is not availableF) A) and B)
G) A) and C)

Question 15

Which of the following is true when creating content for social media?

Accepted Answer

A)  Companies can develop posts without fear of criticism from the public.
B)  Spelling and grammar are not as important.
C)  All posts are honest and trustworthy because it is easier to verify information.
D)  Employees can be fired for content on personal media sites.
E)  Clever, witty headlines attract a larger audience than short, bland headlines.F) A) and D)
G) B) and E)

Question 16

Which of the following measures how effectively a company engages with online stakeholders?

Accepted Answer

A)  Sentiment analysis
B)  Cold calling
C)  Brand socialization
D)  Content marketing
E)  SocializationF) All of the above
G) A) and E)

Question 17

During the planning phase of podcasting,which of the following is the least important consideration?

Accepted Answer

A)  Distribution
B)  Podcasting channel
C)  Blog compatibility
D)  Sustainability of the topic
E)  AudienceF) A) and E)
G) A) and B)

Question 18

By monitoring the blogosphere,companies hope to find ways to do what?

Accepted Answer

A)  Increase recruitment efforts
B)  Enhance policy discussion
C)  Conduct market research
D)  Improve crisis communications
E)  Increase customer supportF) B) and C)
G) None of the above

Question 19

Telling readers where to find information on an unfamiliar system can be considered which of the following compositional modes?

Accepted Answer

A)  Narrative
B)  Reference materials
C)  Summaries
D)  Orientations
E)  ConversationsF) A) and E)
G) None of the above

Question 20

Using language analysis software to track public opinion is an example of what?

Accepted Answer

A)  Recruitment
B)  Sentiment analysis
C)  Social customer service
D)  Networking
E)  Social media complexityF) None of the above
G) A) and E)

Exam 6: Crafting Messages for Digital Channels

Using blogs to explain how to use a product is an example of what?

Correct AnswerverifiedShow Answer

Describe three types of social networks and how they are used.

Correct AnswerverifiedOne type of network is a public,general-...View AnswerShow Answer

Telling readers where to find information on an unfamiliar system can be considered which of the following compositional modes?

Correct AnswerverifiedShow Answer

Companies often have formal email policies that would include all of the following except what?

Correct AnswerverifiedShow Answer

Which of the following measures how effectively a company engages with online stakeholders?

Correct AnswerverifiedShow Answer

When planning an instant message,the message should be planned according to the rules of oral conversation instead of written conversation.

Correct AnswerverifiedShow Answer

Which of the following is the least effective and efficient management of IM?

Correct AnswerverifiedShow Answer

Using language analysis software to track public opinion is an example of what?

Correct AnswerverifiedShow Answer

Which of the following is true when creating content for social media?

Correct AnswerverifiedShow Answer

Which social media is best for mimicking conversation?

Correct AnswerverifiedShow Answer

Which of the following should be consistent regardless of what social media tool is being utilized?

Correct AnswerverifiedShow Answer

Which of the following is a good use of instant messaging in the workplace?

Correct AnswerverifiedShow Answer

Explain how a community Q&A site can have lasting and long-term implications for an organization.

Correct AnswerverifiedCommunity Q&A sites,on which visitors an...View AnswerShow Answer

Which of the following is best for private,short to medium length messages?

Correct AnswerverifiedShow Answer

A website where owners contribute most of the content is considered a user generated content site.

Correct AnswerverifiedShow Answer

Which of the following is true regarding email?

Correct AnswerverifiedShow Answer

During the planning phase of podcasting,which of the following is the least important consideration?

Correct AnswerverifiedShow Answer

When writing email messages,which of the following best describes when the expectation of quality writing is higher than for personal email?

Correct AnswerverifiedShow Answer

Compare and discuss the completing step for podcasts and written communication.

Correct AnswerverifiedOne of the attractions of podcasting is ...View AnswerShow Answer

By monitoring the blogosphere,companies hope to find ways to do what?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
One type of network is a public,general-...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Community Q&A sites,on which visitors an...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
One of the attractions of podcasting is ...
View Answer

Correct Answer
verified