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Exam 15: Retailing

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Question 81

Multiple Choice

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Fresh-cut flowers that used to only be available from florists can now be purchased at neighbourhood supermarkets. This is an example of:

A) intertype competition.
B) mixed-line merchandising.
C) dysfunctional competition.
D) multi-product marketing.

E) A) and C)
F) None of the above

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Question 82

Multiple Choice

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Retailing is an important marketing activity. Not only do producers and consumers meet through retailing actions, but retailing also creates ________and has a significant Impact on the economy.

A) customer value
B) public service to charities
C) harvesting possibilities
D) the nation's largest source of tax revenues

E) A) and D)
F) A) and C)

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Question 83

Multiple Choice

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Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Global Pigeon Supplies is an example of a(n) :

List, describe the differences and give an example for each of the three different levels of service offered by retailers.

Which of the following is a commonly used method of classifying retail outlets?

Explain why direct mail has grown so rapidly in recent years.

A community shopping centre is a:

Using the foundation described in the text about vending machines and mobile technology, describe the 'vending machine of the future'

The goods and services mix, the physical distribution mix, and the communication mix chosen by a store are known collectively as the:

As a Marketing Analyst for Rona, your manager asked you to complete a competitive overview where you looked at other retail outlets, their breadth of product lines, and any value-added services offered. Essentially, your manager is asking you to complete a:

In Europe, stores are based on the concept of one-stop shopping for consumers. These can best be described as:

A retailer bought a pair of designer eyeglass frames for $16. She sets the initial selling price at $48 dollars. The final selling price was $34. What was the original markup?

Direct selling involves ________ active customer involvement and ________ active retailer involvement.

McDonald's introduction of kiosks in the U.S.A. where consumers can order customized meals, reflects the changing trend of customers' desire for:

Home Depot began as a simple retailing concept to provide a one-stop shopping for construction materials and tools whether for the professional or the do-it-yourselfer. It has evolved into a home and garden centre. It now has professional home interior Decorators employed to help customers make decisions about lights, wallpaper, paint, etc. It also offers installation services on many of the items it sells. From being a Relatively simple concept, Home Depot has become an international chain with higher margins and a diverse list of products. This evolution of Home Depot is consistent with the:

In response to the changes in Canada, many direct sellers are implementing a ________ strategy, expanding into other countries with their current product lines.

Jim is waiting in line at the bank for 20 minutes. When he gets in front of the teller, he asks to deposit the business cheques. The bank teller tells him that in future, he can deposit his cheques faster using the deposit feature in the bank's mobile app. This example illustrates which change in the retailing environment?

Major retail categories in Canada include:

Which of the following stores are most likely to be anchor stores at a regional shopping centre?

Each of the following is an example of a corporate chain EXCEPT: