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Successful businesses are keenly focused on their


A) customers.
B) managers.
C) creditors.
D) bureaucrats.

E) A) and B)
F) B) and C)

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Empowerment requires managers to focus more on ________ lower-level employees.


A) directly supervising
B) training
C) simplifying the jobs of
D) controlling and correcting

E) C) and D)
F) A) and D)

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Today's businesses have a managerial focus rather than a customer focus.

A) True
B) False

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To remain competitive in today's market, firms must produce a quality product and offer outstanding service at a reasonable price.

A) True
B) False

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Describe what we mean by greening and thinking green. List five ways that people and businesses are participating in the green movement. List business opportunities that may emerge from this movement.

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Greening refers to a movement to save en...

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Businesses collect ________ information on where people live, what they buy, and how they spend their time.


A) geometric
B) econometric
C) demographic
D) anthropologic

E) A) and B)
F) None of the above

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Juan is a salesperson for Floor Masters, Inc. He really appreciates the amount of freedom and authority the company gives its sales people in order to better meet the needs of customers. Juan's experience suggests that Floor Masters practices


A) centralized management.
B) fast response theory.
C) enfranchisement.
D) empowerment.

E) All of the above
F) None of the above

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E-commerce is the buying and selling of goods online.

A) True
B) False

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Mini-Case Eli Moneybags works for Second Commercial Bank, one of the largest banks in the Southwestern U.S. He is a loan officer, specializing in mortgages. Tio Jaime, Eli's favorite (and wealthiest) uncle, passed away last month and left him a sizable amount of money. Eli is looking at the best way to invest his newly acquired wealth. He is considering many options, ranging from simply putting the money into a savings account to the possibility of starting his own business. Although his bank job pays well and offers pleasant working conditions, Eli is frustrated because he has little freedom or flexibility to deal with customers since every decision he makes must be approved by his supervisor. He is also a bit bored and looking for a new challenge. He thinks he might get a lot of satisfaction from owning his own business. Eli has not made a definite decision yet, but has talked to a lot of people searching for a good idea for a new business. If he can come up with an idea he likes, he might just quit his current job and use his inheritance to go into business for himself! -Two of his friends approached Eli with a proposal to start a language school. Eli is fluent in English and Spanish, and also has an education degree. He is strongly considering the idea but wants to know if there is a growing demand for his services. He learns that an important demographic trend is


A) the service sector is likely to decline in significance in the next few years.
B) the number of young children in the U.S. will decrease significantly over the next few years as the population of the country levels off.
C) the number of immigrants from South and Central America is increasing steadily in his area and across the nation. Professionals in hospitals and schools need to know how to speak Spanish. Immigrants need to know how to speak English.
D) the number of retirees is decreasing, making way for a younger generation.

E) B) and C)
F) None of the above

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Markus is in charge of production for a family-owned company that makes and sells kitchen utensils. He has stated that speed of delivery is the most important factor for success in the competitive environment. Which of the following would be the best response to Markus?


A) You are right on target, Markus. Time is money.
B) You are the man, Markus. As long as our price is competitive, speedy delivery will win in today's changing marketplace.
C) Well Markus, speed isn't everything. What would exceed our customers' expectations? Some consumers may put more importance on high quality and/or lower prices.
D) Dude, you couldn't be more wrong. Quality is the name of the game. He who has the best product will win in the competitive environment.

E) B) and C)
F) A) and B)

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After several years of working and going to school part time, Hakim recently earned a degree in marketing at a local college. The growth in global markets may increase Hakim's job opportunities, but it will also require him to continually update his skills or seek additional education.

A) True
B) False

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Zero defects means that there is a company goal of no mistakes in making products.

A) True
B) False

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The green movement is


A) a trend that started with the U.S. government.
B) concerned with depletion of natural resources.
C) developing more green food products to feed the world's poor.
D) our concern with the fact that everywhere we look, things are remaining green for longer periods of time.

E) A) and B)
F) A) and C)

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Walter Waterson owns a lawn irrigation system business. He manages the installations and maintenance of these systems. Several customers are golf courses, but he serves a large group of residential customers as well. When he started the business 10 years ago, he promised to always operate within the legal limits of the law, but lately, the competition is eating him alive. Large competitors have hired illegal immigrants to perform the manual labor, and they do not pay taxes on these employees-they just pay them in cash at the end of the week. Employment taxes are a burden to him. Walter does not want to hire illegal workers. There's a risk if you permit an illegal worker to drive a truck; or, if he/she has an accident on the job. You have just studied business ethics in your class. You inform Walter that


A) taxes only need to be paid for the owners.
B) he is not only taking a chance that a bigger problem may occur, he is indirectly setting the ethics code for his business.
C) small businesses may not be able to worry about ethics codes. These types of documents are better suited for big business.
D) it is not unethical to try to better the lives of others. Everyone needs jobs.

E) B) and C)
F) A) and D)

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Green Goddess Developers is a large nationwide landscape company with home offices in Libertyville, IL. The local media often gushes over the gorgeous landscaping that surrounds the 30-acre headquarters. At the back end of the complex are several large warehouses and garages that hold large equipment. The grounds surrounding the warehouses look like a park. Across the street from the garages are several shops and businesses. The CEO, Patty, often talks about how thankful she is that the town permits her to store equipment at that site, and vows to always maintain the premises for her neighbors, not to mention that she asks 100 employees to come to work there every day. Which of the following statements describes Patty's business philosophy?


A) Patty is a nice woman whose company made a lot of money, so she is willing to spread it around.
B) Patty understands that even though it may cost a little more, stakeholder considerations are very important if you want your business to thrive.
C) Patty is more concerned about town politics than about the company profits. She should ask his employees if they would rather have that money in their pockets than on the lawns.
D) Patty is taking a business risk that her trucks and equipment will not make too much noise as they enter and exit the garages.

E) A) and C)
F) None of the above

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Sean McGowan renewed his membership at Bargain Barn. Shortly after renewing the card, Sean started receiving calls from collection agencies claiming that he owed money. He quickly learned that another Sean McGowan also owned a Bargain Barn card and missed many payments. Bargain Barn had linked Sean's personal information with the other Sean McGowan's personal information. Sean experienced


A) buyer's remorse.
B) database fraud
C) information trafficking
D) identity theft

E) B) and C)
F) C) and D)

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Gary recently completed his degree in management and is planning to start a business rehabilitating apartment buildings. After researching several potential areas, he chose Los Angeles due to its high population. Greg felt that this factor would create a large labor pool, the most important of the five factors of production.

A) True
B) False

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Entrepreneurship is one of the five factors of production that contribute to the creation of wealth.

A) True
B) False

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Land, sometimes called a natural resource, is the most critical factor of production in explaining why some countries are poor while others are rich.

A) True
B) False

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The two main types of e-commerce are:


A) online and offline.
B) EDI and EDC.
C) wholesale and retail.
D) B2B and B2C.

E) B) and C)
F) A) and D)

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