Question 1

In 2011,Fortune rated this company as the world's most admired company and Bloomberg Businessweek perennially rates it as the most innovative company in the world.This firm is

Accepted Answer

A)  IBM
B)  Microsoft
C)  3M
D)  Kodak
E)  AppleF) A) and D)
G) All of the above

Question 2

How a person establishes expectations for a service not yet experienced is influenced by __________,personal needs,past experiences,and promotional activities.

Accepted Answer

A)  the economy
B)  consumer income
C)  word-of-mouth communications
D)  competitive trends
E)  how the organization delivers its serviceF) B) and D)
G) B) and C)

Question 3

There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  evolutionary innovation.
D)  disruptive innovation.
E)  dynamically continuous innovation.F) A) and C)
G) A) and E)

Question 4

The late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT 
one of these six?

Accepted Answer

A)  music
B)  smartphones
C)  personal computers
D)  cable television
E)  tablet devicesF) A) and B)
G) A) and C)

Question 5

Andrea Arenas is the owner of 2 Places at 1 Time,a concierge company.She and her staff of 60 perform everyday services,such as walking the dog,picking up cleaning,waiting for the repairman,and going to the post office,for people who are too busy to perform these simple acts.One way she tries to avoid ___________ of services for her regular customers is to make sure that the same well-trained person is always assigned to work for her clients.

Accepted Answer

A)  intangibility
B)  inconsistency
C)  incongruity.
D)  inflexibility
E)  intangibility.F) D) and E)
G) A) and B)

Question 6

Three categories for equipment-based services are

Accepted Answer

A)  unskilled labor,those operated by relatively unskilled operators,and self-serve.
B)  professionals,those operated by relatively unskilled operators,and automated.
C)  automated (self-serve) ,those operated by relatively unskilled operators,and those operated by skilled operators.
D)  unskilled labor,skilled labor,and professionals.
E)  those operated by skilled operators,unskilled labor,and professionals.F) A) and E)
G) A) and D)

Question 7

A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  new-product strategy development
D)  development
E)  These activities are addressed at every stage except new-product strategy development.F) A) and D)
G) B) and C)

Question 8

Developing a pool of concepts as candidates for new products is the __________ stage of the new-product process.

Accepted Answer

A)  open innovation
B)  screening and evaluation
C)  product development
D)  new-product strategy development
E)  idea generationF) All of the above
G) A) and E)

Question 9

Services incorporate the four I's of product marketing.How would each of these four elements apply to a stock brokerage service?

Accepted Answer

The four unique elements of services are...

Question 10

A product is a good,service,or idea consisting of a(n) __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A)  promise or commitment exchanged between a seller and a buyer
B)  bundle of tangible and intangible attributes
C)  assortment of value-possessing activities
D)  array of physical attributes
E)  collection of tangible qualitiesF) D) and E)
G) C) and D)

Question 11

Which of the following statements regarding "goods" is most accurate?

Accepted Answer

A)  Nondurable goods would rely more on advertising than durable goods.
B)  Durable goods would benefit more on advertising than nondurable goods.
C)  There is little if any difference between marketing actions between durable and nondurable goods.
D)  Nondurable goods would rely more on personal selling than durable goods.
E)  The durable and nondurable classification applies to services as well as to products.F) C) and E)
G) A) and B)

Question 12

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

Accepted Answer

A)  new-product strategy development
B)  development
C)  business analysis
D)  screening and evaluation
E)  market testingF) All of the above
G) A) and D)

Question 13

The dimension of service quality called __________ is the appearance of physical facilities,equipment,personnel,and communication materials.

Accepted Answer

A)  assurance
B)  reliability
C)  responsiveness
D)  empathy
E)  tangibility (tangibles) F) C) and E)
G) C) and D)

Question 14

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Accepted Answer

Consumer products are products purchased...

Question 15

All of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Accepted Answer

A)  using capacity management to find ways to match the availability of the service offering to when it is needed.
B)  assessing the marketing and product synergies related to the company's existing operations.
C)  turning the idea on paper into a prototype.
D)  determining whether the new product can be protected with a patent or copyright.
E)  assessing whether the proposed new product fits with the company's mission and objectives.F) C) and E)
G) C) and D)

Question 16

Vivienne,a college student with limited financial resources,was considering the purchase of a new automobile.She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Vivienne,an automobile was a __________.

Accepted Answer

A)  specialty product
B)  unsought product
C)  discretionary product
D)  shopping product
E)  convenience productF) None of the above
G) A) and B)

Question 17

-In the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green (which looks gray on printed paper) meaning good and red (which looks black on printed paper) meaning very bad.If you were a marketing manager faced with this dashboard,which of the following would be the BEST action?

Accepted Answer

A)  Focus on the shortfalls in Idaho (I
D)  and Utah (UT) .
B)  Revise the relevant goals for both east and west coast.
C)  Conduct additional market research in the southern United States.
D)  Examine your distribution system in the northeastern United States.
E)  Change the marketing metric being used to evaluate the states individually.F) D) and E)
G) B) and E)

Question 18

A local band performed on campus during a pre-graduation party.The students enjoyed the performance,and some of them were interested enough to buy tickets to see another show at a club downtown.But when they went to that concert,the quality of the performance was much poorer than they had heard and seen on campus.The students' disappointment was the direct result of which characteristic of services?

Accepted Answer

A)  inconsistency
B)  impressionability
C)  intangibility
D)  invisibility
E)  uniqueness of the serviceF) A) and B)
G) B) and D)

Question 19

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyer's new product was in the __________ stage of the new-product process.

Accepted Answer

A)  commercialization
B)  screening and evaluation
C)  business analysis
D)  development
E)  market testingF) A) and B)
G) A) and E)

Question 20

In terms of price,which of the following type of consumer product would most likely be relatively inexpensive?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  suppliesF) C) and D)
G) B) and E)

Exam 9: Developing New Products and Services

Correct Answer
verified

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyer's new product was in the __________ stage of the new-product process.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of these six?

Correct Answer
verified

Developing a pool of concepts as candidates for new products is the __________ stage of the new-product process.

Correct Answer
verified

Which of the following statements regarding "goods" is most accurate?

Correct Answer
verified

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

Correct Answer
verified

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Correct Answer
verified
Consumer products are products purchased...
View Answer

The dimension of service quality called __________ is the appearance of physical facilities,equipment,personnel,and communication materials.

Correct Answer
verified

Services incorporate the four I's of product marketing.How would each of these four elements apply to a stock brokerage service?

Correct Answer
verified
The four unique elements of services are...
View Answer

Correct Answer
verified

How a person establishes expectations for a service not yet experienced is influenced by __________,personal needs,past experiences,and promotional activities.

Correct Answer
verified

A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

Correct Answer
verified

In terms of price,which of the following type of consumer product would most likely be relatively inexpensive?

Correct Answer
verified

All of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Correct Answer
verified

There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Correct Answer
verified

In 2011,Fortune rated this company as the world's most admired company and Bloomberg Businessweek perennially rates it as the most innovative company in the world.This firm is

Correct Answer
verified

A product is a good,service,or idea consisting of a(n) __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Correct Answer
verified

Three categories for equipment-based services are

Correct Answer
verified

Exam 9: Developing New Products and Services

Correct AnswerverifiedShow Answer

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyer's new product was in the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of these six?

Correct AnswerverifiedShow Answer

Developing a pool of concepts as candidates for new products is the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

Which of the following statements regarding "goods" is most accurate?

Correct AnswerverifiedShow Answer

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Correct AnswerverifiedConsumer products are products purchased...View AnswerShow Answer

The dimension of service quality called __________ is the appearance of physical facilities,equipment,personnel,and communication materials.

Correct AnswerverifiedShow Answer

Services incorporate the four I's of product marketing.How would each of these four elements apply to a stock brokerage service?

Correct AnswerverifiedThe four unique elements of services are...View AnswerShow Answer

Correct AnswerverifiedShow Answer

How a person establishes expectations for a service not yet experienced is influenced by __________,personal needs,past experiences,and promotional activities.

Correct AnswerverifiedShow Answer

A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

Correct AnswerverifiedShow Answer

In terms of price,which of the following type of consumer product would most likely be relatively inexpensive?

Correct AnswerverifiedShow Answer

All of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Correct AnswerverifiedShow Answer

There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Correct AnswerverifiedShow Answer

In 2011,Fortune rated this company as the world's most admired company and Bloomberg Businessweek perennially rates it as the most innovative company in the world.This firm is

Correct AnswerverifiedShow Answer

A product is a good,service,or idea consisting of a(n) __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Correct AnswerverifiedShow Answer

Three categories for equipment-based services are

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumer products are products purchased...
View Answer

Correct Answer
verified

Correct Answer
verified
The four unique elements of services are...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified